Owner and President of Juggernaut Outdoor Advertising and PanAmerican Outdoor Advertising.
Summary of Significant Out-of-Home Experience and Profile
Rick exited telephony as Outside Plant Engineer for AT&T/Mountain Bell at divestiture in 1982 and entered the out-of-home industry as an Account Executive for Whiteco Outdoor in Tucson, Arizona. Promoted to General Sales Manager for Arizona and New Mexico in 1984, and then to Vice President/General Manager of Southern Arizona in 1985. During his 10 year tenure, sales increased 115%, while cash flow margins were greater than 45%.
In 1992, Rick started Out-of-Home International, which created out-of-home venues of bulletin and airport advertising in The People’s Republic of China, Mexico and the US.
In 1996, Outdoor Systems Inc. (OSI) acquired Gannett Outdoor to become the nation’s largest outdoor company. Rick was asked to join ranks with them and manage their Southern Arizona markets. The plant grew 20% in revenue and 26% in cash flow the first year. In 1997, OSI purchased 3M National, a division of 3M (Minnesota Mining & Manufacturing). Rick relocated to Dallas, Texas to become the General Manager of the newly formed Texas Region, which also included Oklahoma, Louisiana and Mississippi. During the next three years, revenue grew to $25 million from $14 million, and margins increased from 26% to 60%.
In 1998, OSI acquired Vendor Outdoor (Latin America’s largest out-of-home operation) from Televisa. They struggled with cultural and managerial differences. Rick was asked by his CEO, Arte Moreno, to oversee the Mexican operation in August of 2000. In 2001, Rick was promoted to General Director of Mexico with 12,500 bulletin faces and transit franchises. Margins rose to 48% from 22% in the next three years. In 2003, Viacom acquired OMDP Puerto Rico, and Rick became Vice President/General Director of Viacom Outdoor, Latin America. Rick converted the assets to Viacom/CBS reporting standards the first week after acquisition. Sales increased 21% and EBITDA rose 19% in the first six months, while managing 490 employees and $75 million in annual revenues.
In January 2004, Rick was asked to return to Pan American Outdoor as President to reconstruct the previous development and sales strategies. Revenue increased by 60%, while EBITDA increased by 97%. Rick purchased the Company in 2010.
Rick was under contract to assist Advent International, a Boston based equity group, to improve operations and sales of Impactos, Frecuencia y Cobertura en Medios S.A. de C.V., one of Latin America’s largest out-of-home companies (products included billboards, airports, transit and POS). In addition, Rick was a member of IFC’s Board of Directors and a formal member of the company’s Executive Committee.
Rick was a Principal/Partner in Lone Star Logos and Signs, the company to which the Texas Department of Transportation awarded the largest highway logo program in the nation. Revenues for 2007 exceeded $8 million. Rick served on the Board of Directors and oversaw development of all sales and marketing for the company. Rick sold his shares in 2010.
In August 2008, Rick joined the firm of Kalil & Company, Inc., the nation's largest media brokerage firm to create an out-of-home division as a Vice-President, concentrating in the field of traditional outdoor advertising divestitures, mergers, and acquisitions.
Rick left Kalil & Company in June of 2011 to expand PanAmerican Outdoor and Juggernaut Outdoor's Domestic and International traditional and non-traditional out-of-home assets as well as distributing Out-of-Home lighting solutions to the industry.
Chip Tolleson started his career in Outdoor Advertising in 1983 with Gannet Outdoor as part of their Management Training Program. He started this program working in Gannett’s New Jersey market which was the second largest outdoor plant in the United States. After spending time in construction, leasing and sales Chip moved into the National Sales Office in New York City in 1984 where not only did he sell national clients Gannett’s billboards throughout the United States he was also part of the sales team that also started cross-selling the USA Today.
In mid-1984 after introducing Arte Moreno the General Manager in New Jersey who he trained under to Bill Levine the owner of Outdoor Systems a small outdoor company in Phoenix, Arizona he was asked to join him in Phoenix and help build this company. Chip initially handled the Real Estate Department which saw enormous growth in the Phoenix and Tucson markets in their first year. In mid-1985 after overseeing the leasing of new sites in Denver, Colorado he was asked to move to Denver and run the market. Until he left in 1990 he oversaw the building of 20 14x48 sites along with purchasing Roadrunner Outdoor and the Winston Network Outdoor plant growing sales from 0-4,000,000+.
In 1990 Chip left Outdoor Systems to run national sales for the International Management Group (IMG) for their LA office. In mid-1992 after Outdoor Systems purchased the Gannett Outdoor plant in Phoenix he was asked to come back to Phoenix to be their General Sales Manager. With the continued growth and acquisitions of all of the Gannett Outdoor Companies along with the purchase of National 3M Chip became the GM of the Southwest Region overseeing Arizona, New Mexico and the Midland/Odessa and El Paso marketplaces.
In 2001 with the acquisition of Outdoor Systems by Viacom/CBS Chip left to start his own consulting business CT Line of Site, LLC and did multiple projects for Viacom in the Real Estate field in both the US and Mexico. Chip was also a partner in Outdoor Site Group and worked extensively in Central America with Colight Outdoor, Coreysa Outdoor, Arte Commercial and Exito Outdoor to place cell towers on their billboards. After selling his part of Outdoor Site Group in 2007 he continues to work with local companies and landlords in consulting and the building and selling of outdoor advertising on their own properties in Phoenix and Maricopa County.